Four Horsemen (Galway Hooker)
Branding, Packaging — (2019)

To re-energise their brand, Galway Hooker approached us to create a concept for a new beer, which was to be topical and politically satirical. We created Four Horsemen, a beer that takes a light-hearted take on global political leaders, branding them as bringers of the apocalypse.

The brand was brought to life utilising comedic illustrations we produced of Vladimir Putin, Theresa May, Donald Trump and Kim Jong-un, accompanied by a bright, irreverant colour scheme and a custom drawn word mark. The centre of the project was the packaging, beer labels and carrier box, and followed them up with an online landing page, van wraps, coasters and beer tap artwork.