flo Branding, Identity, Packaging — (2018) flo is a company set up to inspire a positive change in the wellness of your life. flo has built a community of like-minded individuals who want to harness their capabilities and maximise their performance whether it be creatively, physically or emotionally. Their mission - to bring hemp and CBD to the masses, by building an engaged community around their brand, specifically targeting the millennial consumer. The project consisted of creating an identity that would resonate with young, active and health conscious millennials as a health and wellness product. The identity was developed in the packaging, using colour to identify the different products that flo offered.